Alnajah Center for Training & Development


Job Overview


  • Researches social media communication trends, best practices, policies, procedures, and accessibility in both the private and public sectors. Identifies and assesses potential opportunities for ACTD to use social media tools to enhance the scope, versatility and breadth of communication; and makes recommendations for their integration at ACTD.
  • Contribute, with the Executive Director, to the development of ACTD social media strategy and policy and takes the lead for their implementation. Develops, proposes and implements social media guidelines, procedures, templates, tools, reporting methodologies,  standards, retention schedules in compliance with ACTD policies.
  • Monitors, reviews, and analyzes comments and conversations on ACTD’s social media sites and also on external social media, such as Twitter, Facebook, LinkedIn, YouTube, etc. to identify insights, emerging trends, risks and impact on ACTD, looking for opportunities for engagement. Liaises and consults with colleagues for appropriate actions.
  • Develops recommendations on how to respond to complex and sensitive social media inquiries and issues and reviews them with Executive Director. Advises senior management on recommended approaches and potential repercussions. Responds to all inquiries/comments and/or coordinating with appropriate division, programs, etc. for response/action.
  • Works with the Programs team and Executive Director, to source, create (i.e. write short original content), edit, and post multi-media content on social media sites, including video dissemination on YouTube Channel or on website, and for distribution to external stakeholders; maintains all social media platforms for ACTD; and, ensures timeliness and quality of all activities given their visibility to the public. Consults with internal and external stakeholders when targeting events for which social media will be used, and carries out live tweeting where appropriate.
  • In conjunction with the Executive Director, coordinates the work of the Social Media and Web Assistant by assigning tasks, monitoring progress, and ensuring quality control.
  • Generates, monitors, gathers, and interprets analytics, conducts preliminary analysis, and reports on the effectiveness and influence of ACTD’s social media communications tools for reaching and engaging target audiences and on key performance indicators. Integrates social media analytics with Web and other analytics in coordination with other Executive Director personnel as needed for meaningful comprehensive analysis that informs decision-making and priority-setting. Working with the Executive Director, develops key performance targets and data gathering processes for ACTD’s social media channels, and provides a coordinated social media reporting function.
  • The Social Media Officer acts as a Centre of Expertise on Social Media at ACTD, providing training, advice and guidance to colleagues across the Centre.
  • Producing consistently excellent visual work
  • Encouraging others to share their ideas and nurturing creativity
  • Communicating productively with management and clients to keep them up-to-date with project implementation

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