Job Overview
About Zain
Zain is the pioneer of mobile telecommunications in the Middle East. We began life in 1983 in Kuwait as the region’s first mobile operator, and since the initiation of our expansion strategy in 2003, we have expanded rapidly. Read more here: https://zain.com/en/about-us/overview
Role Purpose
Zain Iraq Is Actively recruiting to hire Consumer Marketing Segment Experienced Analyst is responsible for analyzing market trends, customer behavior, and competitive activities to develop and optimize segment-specific marketing strategies. The role involves working closely with cross-functional teams to design, execute, and assess marketing initiatives that drive customer acquisition, retention, and revenue growth in the telecom sector
What We Need From You
- Conduct detailed market research and customer segmentation analysis to identify opportunities for targeted marketing campaigns.
- Monitor and analyze customer behavior, usage patterns, and trends to develop insights for improving product offerings and customer experience.
- Assist in the development and execution of consumer segment marketing strategies and campaigns to drive revenue and subscriber growth.
- Collaborate with product development teams to refine existing telecom services and launch new offerings based on consumer needs.
- Support the creation of customer value propositions for different market segments.
- Track and report key performance indicators (KPIs) related to subscriber growth, revenue generation, and campaign effectiveness.
- Conduct post-campaign analysis to assess ROI and optimize future marketing initiatives.
- Develop dashboards and reports to provide insights for senior management decision-making.
- Work closely with sales, customer experience, and digital teams to ensure the seamless execution of segment marketing strategies.
- Support brand and communication teams in designing effective advertising and promotional materials.
- Coordinate with data analytics and business intelligence teams to enhance customer segmentation and personalization efforts.
- Develop and execute strategies to improve customer retention, loyalty, and engagement within key consumer segments.
- Analyze churn patterns and recommend initiatives to enhance customer lifetime value
- Support the rollout of targeted offers and loyalty programs.
Education, Experience and Competencies
Education
- Bachelor’s Degree Or above
Experience
- 3-5 years of experience in consumer marketing, segmentation, or product management, preferably in the telecom industry.
Competencies
Behavioral
- Achievement Driven
- Analytical Thinking
- Team Work
- Information Seeking
- Team Management
- Problem Solving and Creativity
- Initiative
Technical
- Financial Management
- Performance Management
- Business Modeling and Analysis
- Oral and Written Communication
- Managing Information
- Technology Application
- Advertising and Marketing
- Product Development
IDE Competency
- Courage to Engage
- Addressing Bias
- Allyship
About Application Process
If you meet the criteria and you are enthusiastic about the role, we would welcome your application. To complete the application you would need the following document(s):
- Resume/CV
- Highest Education Qualification
