Content Creativity Director

Summary:
The Business Creativity Director plays a pivotal role in shaping the creative narrative of the organization. This position demands a highly innovative and strategic mindset, exceptional organizational abilities, and a profound understanding of content creation, digital marketing, and team management. The Business Creativity Director is responsible for drafting content calendars, staying updated on the latest trends to ensure content relevance, overseeing digital marketing posts and ads, and providing creative direction to the content management team, including videography, photography, and other creative aspects.

Responsibilities:

Content Calendar Management:

• Develop and maintain detailed content calendars outlining the organization’s content strategy across various platforms.
• Ensure content calendars are dynamic, reflecting the latest trends and incorporating innovative ideas to engage the target audience effectively.
• Collaborate with relevant stakeholders to align content calendars with the company’s marketing objectives and business goals.

Trend Analysis and Content Relevance:

• Stay abreast of industry trends, emerging technologies, and content marketing strategies to keep the organization’s content fresh and appealing.
• Conduct regular trend analysis and research to identify opportunities for content innovation and relevance within the market.
• Adjust content strategies based on trend analysis, ensuring the organization remains ahead of the curve in the digital landscape.

Digital Marketing Oversight:

• Control and manage digital marketing posts and advertisements on various platforms, optimizing them for maximum reach and engagement.
• Collaborate with the marketing team to develop targeted digital marketing campaigns that resonate with the organization’s audience.
• Monitor the performance of digital marketing initiatives, making data-driven decisions to enhance their e? effectiveness.

Creative Team Direction:

• Direct the content management team, providing clear creative guidance and ensuring all content aligns with the company’s brand identity and business requirements.
• Foster a culture of creativity and innovation within the team, encouraging the exploration of new ideas and techniques.
• Collaborate with videographers, photographers, and other creative professionals to produce visually appealing and compelling content.

Reporting and Analysis:

• Analyse the performance of content initiatives, tracking metrics such as engagement, reach, and conversion rates.
• Prepare detailed reports summarizing the effectiveness of content strategies, including successes, challenges, and areas for improvement.
• Utilize analytical insights to refine content approaches, enhance audience engagement, and achieve business objectives.

Required Skills and Qualifications:

• Proven expertise in content creation, digital marketing, and creative direction, specifically within the business and marketing sectors.
• Exceptional ability to think creatively and strategically, translating ideas into engaging content that resonates with the target audience.
• Strong organizational skills, capable of managing multiple content projects and campaigns simultaneously.
• Excellent interpersonal and communication skills, essential for collaborating with cross-functional teams, stakeholders, and creative professionals.
• Proactive and detail-oriented, with a focus on delivering high-quality, innovative content that aligns with business goals.
• Minimum of 7 years of experience in content creation, digital marketing, or related fields, with a demonstrated track record of successful projects.
• Bachelor’s degree in Marketing, Communications, Creative Writing, or a related field; Master’s degree is a plus.
• Proficiency in English is mandatory; proficiency in Kurdish and Arabic is an advantage, facilitating effective communication within diverse environments.