Job Overview
Responsibilities:
- Develop and implement Lexus digital marketing strategies, including SEO, SEM, and PPC.
- Manage Lexus’s social media presence, ensuring engagement with target audiences.
- Optimize Lexus’s website for SEO and lead generation.
- Oversee communication marketing campaigns (WhatsApp, SMS, etc.), from creation to performance analysis.
- Analyze digital campaign performance and provide actionable insights.
- Collaborate with content creators to ensure engaging and relevant digital content.
- Coordinate paid advertising campaigns across platforms like Google and Meta.
- Monitor and improve Lexus’s online reputation and reviews.
- Implement A/B testing for continuous optimization of digital efforts.
- Stay updated on digital marketing trends and competitor activities.
- Work closely with the marketing manager to align digital strategies with overall objectives.
- Manage relationships with digital agencies and external partners.
- Track KPIs and report on campaign ROI.
- Maintain consistency in Lexus’s online brand messaging.
Duties Skills and Competencies:
- Expertise in digital marketing tools and platforms (Google Analytics, AdWords, Meta, etc.).
- Strong analytical and reporting skills.
- Experience with SEO/SEM strategies.
- Ability to collaborate with creative teams.
- Knowledge of luxury consumer behavior online.
- Strong problem-solving skills.
- Familiarity with social media marketing and online reputation management.
- Ability to stay up to date with digital trends.
Experience and Qualification:
- Bachelor’s degree in marketing, Digital Media, or a related field.
- 5+ years of experience in digital marketing.
- Proven experience in running successful digital campaigns for luxury brands.
- Strong knowledge of analytics tools and online advertising platforms.
- Digital Marketing Certificates from Google and Meta.
More Information
- Address Iraq, Baghdad