Toyota Iraq
Toyota Iraq

Digital Marketing Senior Specialist

Job Overview

Responsibilities:

  • Develop and implement Lexus digital marketing strategies, including SEO, SEM, and PPC.
  • Manage Lexus’s social media presence, ensuring engagement with target audiences.
  • Optimize Lexus’s website for SEO and lead generation.
  • Oversee communication marketing campaigns (WhatsApp, SMS, etc.), from creation to performance analysis.
  • Analyze digital campaign performance and provide actionable insights.
  • Collaborate with content creators to ensure engaging and relevant digital content.
  • Coordinate paid advertising campaigns across platforms like Google and Meta.
  • Monitor and improve Lexus’s online reputation and reviews.
  • Implement A/B testing for continuous optimization of digital efforts.
  • Stay updated on digital marketing trends and competitor activities.
  • Work closely with the marketing manager to align digital strategies with overall objectives.
  • Manage relationships with digital agencies and external partners.
  • Track KPIs and report on campaign ROI.
  • Maintain consistency in Lexus’s online brand messaging.

    Duties Skills and Competencies:

  • Expertise in digital marketing tools and platforms (Google Analytics, AdWords, Meta, etc.).
  • Strong analytical and reporting skills.
  • Experience with SEO/SEM strategies.
  • Ability to collaborate with creative teams.
  • Knowledge of luxury consumer behavior online.
  • Strong problem-solving skills.
  • Familiarity with social media marketing and online reputation management.
  •   Ability to stay up to date with digital trends.

     Experience and Qualification:

  • Bachelor’s degree in marketing, Digital Media, or a related field.
  • 5+ years of experience in digital marketing.
  • Proven experience in running successful digital campaigns for luxury brands.
  • Strong knowledge of analytics tools and online advertising platforms.
  • Digital Marketing Certificates from Google and Meta.

More Information

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