Director of Communication

Summary

• Enhance Korek brand visibility.
• Plan and execute all digital marketing.
• Media related activities, relationship with media partners.
• Oversee creativity process of Korek.
• Work with Product Marketing to design and execute 360 campaigns for new products.
• Brand building activities, messages to consumers.
• PR and CSR activities.

Key Responsibilities

• Build and manage the communication teams to be able to achieve the planned targets.
• Improve Korek Brand in all Iraq and continue the evolution of the market share gain according to Budget.
• Measure awareness and impact of marketing communications (research).
• Media reach implementation and quick adaptation if needed.
• Maximize market reach by building the right communication medium, press radio Outdoor and TV, digital allowing flexibly and reduced time to market.
• Improve media planning and monitoring to ensure best use of budget.
• Put in place the yearly plan for Events and Sponsorships and manage its budget.
• Manage media mix efficiently to get the best exposure for Korek brand and messages, and priorities investment according to business objectives.
• Strongly manage the relation with the communication agency to maximize the outcome and effective time to market.
• Manage the market segments launched from communication perspective.
• Handle the creative, design and production of promotional material, merchandising and printing BTL.
• Handle the Corporate communication.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs.
• Other duties assigned.

Competencies

• Experience working with diverse team.
• Ability to work under pressure and tight deadlines.
• Strong analytical capabilities.
• Conceptual Ability: Deals effectively with not just concrete, tangible issues but with abstract, conceptual matters.
• Creativity: Generates new approaches to problems or innovations to established best practices.
  – Shows imagination.
• Resourcefulness / Initiative: Passionately finds ways over, around, or through
  – Barriers to success.
  – Achieves results despite lack of resources. Goes beyond the call of duty. Shows bias for action.
  – A results- oriented (doer).
• Communications – Oral: Communicates well one on one, in small groups and public speaking.
  Fluent, quick on feet, command of language. Keep people informed.
• Communications – Written: Writes clear, precise, well-organized documents using appropriate vocabulary, grammar & word usage.
• Vision: Provides clear, credible vision and strategy.
• Team Player: Reaches out to peers. Overcomes we-they. Approachable. Leads peers to do what is best for company.
• Minimum 3 years of extensive experience in branding, communication and advertising.
• Good understanding of Iraqi and Kurdish market and culture.

Language

• English (required)
• Arabic (required)
• Kurdish (required)

Number of Positions
1
Experience
7-10 years of work experience in relevant field.
Education
Bachelor or Master in Business, Marketing, Cultural Studies, or Advertising.
Location
Erbil