Job Overview
Job Overview:
The Market Research Analyst for our automotive division will be responsible for analyzing market trends, consumer preferences, and competitive dynamics to support strategic decision-making processes. This role involves the collection and interpretation of data related to vehicle performance, consumer behavior, and market demands, with the aim of driving product development, formulating marketing strategies, and fostering business growth.
Key Responsibilities:
Automotive Market Analysis:
- Assess market trends, including emerging technologies, consumer preferences, and competitive activities within the automotive sector.
- Evaluate market size, growth potential, and demand across various vehicle segments, including hybrid electric vehicles (HEVs), sedans, electric vehicles, luxury cars, and SUVs.
Data Collection and Research Design:
- Design and implement research methodologies specific to the automotive industry, such as customer satisfaction surveys, product performance assessments, and brand perception studies.
- Gather and analyze data from diverse sources, including consumer surveys, focus groups, industry reports, and competitive intelligence.
Competitive Analysis:
- Monitor and assess competitor products, pricing strategies, and market positioning.
- Identify and analyze emerging trends and technologies within the automotive industry that could influence market dynamics.
Reporting and Insights:
- Prepare detailed reports and presentations that summarize research findings, market insights, and actionable recommendations.
- Present research insights to senior management and cross-functional teams to support strategic planning and decision-making.
Consumer Insights:
- Conduct comprehensive analyses of consumer behavior and preferences concerning automotive products and services.
- Utilize insights to guide product development, marketing strategies, and customer engagement initiatives.
Collaboration and Communication:
- Collaborate closely with product development, marketing, sales, and executive teams to ensure alignment of research findings with business objectives.
- Provide expert recommendations on market opportunities, risks, and strategic initiatives based on research data.
Technology and Trends:
- Stay informed about advancements in automotive technology, industry regulations, and market trends.
- Leverage emerging tools and methodologies to enhance the effectiveness and efficiency of research activities.
Compliance
Carry out all activities of the role and processing activities (as above) as directed by the Company through its policies, procedures, and training to ensure the success of the operation including the following:
- Full compliance:
o Training
o Equal Opportunities
o Harassment
o Data Protection
o Security
- Remain up to date with all station notices relating to policies and procedures
- Remain up to date with all relevant operational, systems and Customer Service training
- Maintain a safe and secure working environment at all times
- Comply with the Company’s open, fair, and honest reporting culture
Professional Standards
- Respectful, supportive and friendly approach
- Clear and honest communication
- Passionate and driven
- Flexible and understanding of changing priorities and situations
- Punctual and reliable
- Confident and focused
Qualifications:
- Education: Bachelor’s degree in Market Research, Business, Statistics, Economics, Automotive Engineering, or a related field.
- Experience: Demonstrated experience in market research within the automotive industry or a similar sector. Familiarity with automotive market trends and consumer behavior is highly desirable.
- Skills: Strong analytical capabilities with proficiency in statistical analysis and data visualization tools. Experience with automotive-specific market research tools is advantageous.
- Attributes: Excellent communication and presentation skills. Detail-oriented with a strong capacity to interpret complex data. Proactive, innovative, and capable of working independently as well as within a team.
More Information
- Address Karadaa-Baghdad
- Salary Offer Negotiable USD Negotiable Month
- How to apply Please Send your CV to the email Address: - [email protected]
- Job Reference Auto-002