Marketing Coordinator – Erbil

Toters Erbil is publishing a new vacancy:

We are looking for an experienced individual with marketing experience that will generate continuous improvement and leanings on how to find and convert scalable sources of potential customers.

As a Marketing Coordinator at Toters, your objective is to drive double-digit week-over-week growth at one of the most promising start-ups in the Middle East. That’s it, the rest is up to you

RESPONSIBILITIES:

• Drive all customer acquisition activities: social media, digital advertising, offline, trade marketing, referrals, company-sponsored push and online influencers
  ● Stimulate Toters base usage (e.g. in-app, push notifications, SMS, and email marketing)
  ● Manage performance of marketing across different channels: paid acquisition, conversion optimization, email and engagement, partner marketing
  ● Develop and implement new acquisition, engagement and retention programs
  ● Design and execute marketing campaigns and manage content generation
  ● Run surveys and analytics to answer key strategic growth questions (e.g., what behaviors/demographics predict customer LTV)
  ● Experiment constantly to identify and refine acquisition channels and optimized conversion funnels
  ● Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing and Communications plan
  ● Develop and manage digital marketing campaigns across multiple channels utilizing tools and techniques as appropriate including e-mail marketing, paid search, SEO
  ● Work with the Marketing & Communications team to create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice

SKILLS/REQUIREMENTS/QUALIFICATIONS

*B.S. or M.S. in Business Administration, Marketing, or other disciplines with relevant work experience

*Female.
● Versatile. Ability to thrive in a cross-functional environment while juggling multiple responsibilities
● Strong organization and management skills
● Strong MS Excel skills. Ability to analyze campaign performance and draw insights/conclusions
● Tech savvy. Able to learn and use web tools

• Fluent in Kurdish, Arabic, and English