The American University of Iraq - Baghdad

Marketing Coordinator II – Marketing and Communications

Job Overview

Why the American University of Iraq – Baghdad?

The new American University of Iraq – Baghdad (AUIB) opened in Spring of 2021. AUIB began as a dream of influential individuals in Iraqi and United States business, industry, and government who want to see a world-class institution of higher learning established in the city, reminiscent of the days when Baghdad was an educational mecca and flourishing capital of the Muslim world. With an expansive library, palatial college buildings and student centers, state-of-the-art classrooms, laboratories, and athletic facilities, AUIB is a beautiful campus attracting students, faculty, and staff from throughout the world. We invite you to join us in this exciting new venture.

Marketing Coordinator II (reports through Marketing Coordinator I)

Position Description:

This role will identify and develop objectives, audiences and best strategy to implement targeted marketing, communications and editorial content for a variety of media and publications platforms. This role will conduct market research and conceptualize, strategize, write, proofread and edit all University marketing content (in Arabic and English) and will plan and execute the University’s strategic marketing campaigns. Specifically, this candidate will specialize in institutional reputation building, outreach, and protection, with a focus on internal communications and the promotion of AUIB’s programs, institutes, and Colleges.

Main duties and key responsibilities include:

  • Performs as AUIB’s Marketing Coordinator and creates and executes all functions of the position in coordination with the Marketing Coordinators I and III under the guidance of the Director and Associate Director
  • Serves as a focal point for both the AUIB internal community and external stakeholders concerning marketing efforts and outreach
  • Provides a consistent brand voice across all marketing materials and activities
  • Tracks campaign results and compares with goals with a dedication to continuous improvement
  • Manages printing production and promotional materials
  • Conceptualizes, creates, and executes marketing opportunities for the institution’s events, leadership, partnerships, faculty, and students
  • Maintains strict confidentiality of proprietary data, materials, and other sensitive information
  • Liaises with Marketing and Communications team regarding content creation and updates, prioritizes needs, and helps develop content
  • Collaborates and assists with all Marketing and Communications initiatives, informing team colleagues of marketing opportunities and trends as part of a holistic AUIB brand outreach and development
  • Interprets competitor strategies and consumer/audience behavior
  • Converts large amounts of marketing and trend data into meaningful analysis and user-friendly formats for diverse audiences and needs
  • Works under pressure and adheres to strict deadlines
  • Advises team on marketing branding and reputation opportunities, including reputational risk
  • Identifies market opportunities for the AUIB brand and creates campaigns that push the University’s mission and vision forward to identified stakeholders
  • Helps department leads manage and track strategic marketing initiatives, working with direct supervisors, peers, and other internal departments, programs, and Colleges to track progress and results and inform future exposure and outreach decisions
  • Ensures accuracy and attention to detail across projects that reflect positively on AUIB’s brand and strategic priorities
  • Plans, develops, and project manages marketing team assignments, as well as incoming and existing workflow, and supports the team in best practices to ensure projects are tasked and completed on time
  • Conceptualizes, researches, and executes projects and initiatives requiring a high degree of sophistication and depth of knowledge in order to promote the AUIB brand
  • Keeps leadership and other staff members informed of progress, seeking review and approval at regular intervals, as well as collects feedback from other departments
  • Other duties as required

Basic Requirements:

  • Bachelor’s degree/certificate or equivalent experience in Marketing and/or Communications
  • Marketing and campaign content creation experience for print, television, radio and social media
  • Five or more years’ experience in marketing or media team project management
  • Can communicate fluently in Arabic and English
  • Five or more years’ work experience communicating with international audiences
  • Five or more years’ work experience in an international marketing and campaign setting
  • Exhibits exceptional attention to detail and strong critical thinking and problem-solving skills

Preferred Requirements:

  • Experience in an international higher education setting
  • Creative experience in print or digital media

Position Type: Full time/Regular, local hire or expat eligible

Procedure for Candidacy:

Applications should include a cover letter addressing qualifications for the position, a curriculum vitae, current formal photo, and the names and contact information for three (3) previous HR directors as a references. Applications and nominations will be accepted until the position is filled. Confidential review of materials and screening of candidates will begin immediately

Please send your application with supporting documents to the email address:

[email protected] with [email protected] in copy.