Marketing Manager

Job Expired

Job Overview

We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Major Tasks & Responsibilities

  • Developing innovative, strategic programs for business impact in accordance with predetermined KPIs with respect to customer growth and retention
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  •  Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly
  • Lead budget allocation and execution across paid performance channels for both the website and the app.
  • Lead automation, segmentation, and execution efforts to ‘earned’ channels like Push Notifications, Emails & SMS for the existing customer base via personalized communication programs.
  • Lead on Analytics, data warehousing & Dashboarding for key marketing datasets & use-cases.
  • Serve as key POC between product & marketing team to implement mar-tech solutions and automate existing marketing efforts.
  • Exploring, evaluating, and advocating best practices and new industry trends. Recommend opportunities for increased online branding and traffic generation ideas.
    The Ideal Candidate
  • Be a self-starter who always looks to push a project forward without immediate supervision.
  • Cost- and success-oriented thinking
  • Very good organizational skills and project management experience
  • Communication and leadership skills
  • Very good at problem-solving and troubleshooting.
  • Strong organizational skills and highly deadline-driven.
  • Ability to cope in a busy and challenging environment and work too fast deadlines.Job Requirements
  • Educational Qualifications
  • Bachelor’s degree with at least 6 years of online marketing
  • experience preferably within retail and or e-commerce
  • environment: SEO, SEM, affiliate, e-mail, cooperation & social communities
  • Proven track record of planning and executing successful lead generation and customer acquisition campaigns via direct marketing vehicles including direct mail, email, presentation,
    case studies, advertising, and webinars.
  • 5 years experience digital marketing experience with a proven track record of planning and executing successful online lead generation and customer acquisition campaigns.
  • Experience in managing a team of 3-5 people or more.
  • Ability to operate in a busy and challenging environment and to work to tight deadlines.
  • Excellent communication and organizational skills
  • Strong quantitative and analytical skills with working
  • knowledge of web analytics tools (Google Analytics, Omniture)

More Information

  • This job has expired!