RAWNAQ ALDUR

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marketing manager

Job Overview

At RAWNAQ AL-DUR, marketing is about understanding people — and building awareness about how our products services can satisfy their needs. We’re looking for an experienced and talented marketing manager. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities:

Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.

Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

Present ideas and final deliverable to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications:

Bachelor’s degree in marketing, business, or related field

Excellent written and verbal communication skills

Proven experience developing marketing plans and campaigns

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

 

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