Sales Associate:

Your Responsibilities in this role

• Responsible for a designated geographic market area for the bakala/HoReCa/Small Enterprise channels to ensure sales & distribution objectives for brands on the marketplace are delivered as per targets
  Distribution:
• Adhere to permanent journey plans to service customers as per the determined frequency of
  coverage to achieve targeted numeric & weighted distribution for brands on the platform
  o Identify and close gaps in the distribution network through productivity improvement and
  route optimization
• Ensure bakala/HoReCa/Small Enterprise target achievement at the category, brand, and SKU
  level
• Undertake POS merchandising execution for brands on the platform to support tertiary sales
  from priority retailers
• Ensure range selling KPIs are met for all brands on the marketplace for the designated area
• Ensure order fulfillment & follow-up is done for all customers as per the delivery promise
• Identify new customers for sales expansion and implement launch plans
• Promotions:
• Increase sales by ensuring BTL campaigns & schemes are communicated to customers as per
  monthly sales objectives
• Gather market information on the competition and work with merchandising team and brand
  partners to provide inputs for marketing & promotion design
• Identify target outlets for BTL schemes and ensure scheme uptake targets are delivered
• Support brands on new product launch to ensure placement & sampling targets are achieved
• Gather insights on promotion effectiveness and communicate to central merchandising teams
  Control:
• Ensure brand pricing, promotion & visual merchandising norms are implemented in the market Trade Relationships:
• Develop and maintain relationships with customers to ensure Amal is positioned as a trusted
  supplier with high reliability
• Work jointly with key accounts to improve sales volumes and range selling
• Interface with local customer associations to be the voice of Amal in the local market
  Customer Enablement & Growth:
• Educate & train customers in the use of the app and its features to increase self-service orders
  on the app
• Spend time with customers regularly to understand pain points and evolve solutions that can
  be given by Amal offline & online
• Share customer insights with other sales team members to enable Amal NPS is consistently
  improving
  Brand Partnerships:
• Partner with merchandising to identify new brands and grow existing brands by providing
  market intelligence on new brands & products that can be launched
• Work with focus brands to drive market share expansion campaigns
• Ensure individual brand sales metrics on the platform are met
  An Ideal Candidate Profile for this Role:
• 5-6 years of prior sales experience in Iraq, including Baghdad, for a global/regional FMCG/Electronics company or large brand distributor
•  Should have directly managed a geographic area for sales for the Bakala channel with responsibility for area sales targets and market expansion
• Execution experience in on-ground implementation of trade schemes, reporting, and reconciliation
• Exposure to modern trade and Key Account Management for institutional customers is desirable
• Experience in launching a new brand in Iraq, and entering new geographic markets in FMCG/Electronics experience will be an added advantage
• Educational Qualifications
• Post Graduate Degree in Marketing
  Experience
•  5-6 years of FMCG/Electronics Sales experience
  Competencies Required To Perform The Job
• FMCG/Electronics Sales Management
• Retailer Relationship Development
• Sales Analytics & Reporting skills
• Increase enrolment of credit for customers in line with allocated targets to ensure customer
  working capital availability for sales per customer
• Ensure reporting for the design areas are using MIS through daily, weakly and monthly reports