Amal

Sales Associate:

Job Overview

Your Responsibilities in this role

  • Responsible for a designated geographic market area for the bakala/HoReCa/Small Enterprise channels to ensure sales & distribution objectives for brands on the marketplace are delivered as per targets
    Distribution:
  • Adhere to permanent journey plans to service customers as per the determined frequency of
    coverage to achieve targeted numeric & weighted distribution for brands on the platform
    o Identify and close gaps in the distribution network through productivity improvement and
    route optimization
  • Ensure bakala/HoReCa/Small Enterprise target achievement at the category, brand, and SKU
    level
  • Undertake POS merchandising execution for brands on the platform to support tertiary sales
    from priority retailers
  • Ensure range selling KPIs are met for all brands on the marketplace for the designated area
  • Ensure order fulfillment & follow-up is done for all customers as per the delivery promise
  • Identify new customers for sales expansion and implement launch plans
  • Promotions:
  • Increase sales by ensuring BTL campaigns & schemes are communicated to customers as per
    monthly sales objectives
  • Gather market information on the competition and work with merchandising team and brand
    partners to provide inputs for marketing & promotion design
  • Identify target outlets for BTL schemes and ensure scheme uptake targets are delivered
  • Support brands on new product launch to ensure placement & sampling targets are achieved
  • Gather insights on promotion effectiveness and communicate to central merchandising teams
    Control:
  • Ensure brand pricing, promotion & visual merchandising norms are implemented in the market Trade Relationships:
  • Develop and maintain relationships with customers to ensure Amal is positioned as a trusted
    supplier with high reliability
  • Work jointly with key accounts to improve sales volumes and range selling
  • Interface with local customer associations to be the voice of Amal in the local market
    Customer Enablement & Growth:
  • Educate & train customers in the use of the app and its features to increase self-service orders
    on the app
  • Spend time with customers regularly to understand pain points and evolve solutions that can
    be given by Amal offline & online
  • Share customer insights with other sales team members to enable Amal NPS is consistently
    improving
    Brand Partnerships:
  • Partner with merchandising to identify new brands and grow existing brands by providing
    market intelligence on new brands & products that can be launched
  • Work with focus brands to drive market share expansion campaigns
  • Ensure individual brand sales metrics on the platform are met
    An Ideal Candidate Profile for this Role:
  • 5-6 years of prior sales experience in Iraq, including Baghdad, for a global/regional FMCG/Electronics company or large brand distributor
  • ¬†Should have directly managed a geographic area for sales for the Bakala channel with responsibility for area sales targets and market expansion
  • Execution experience in on-ground implementation of trade schemes, reporting, and reconciliation
  • Exposure to modern trade and Key Account Management for institutional customers is desirable
  • Experience in launching a new brand in Iraq, and entering new geographic markets in FMCG/Electronics experience will be an added advantage
  • Educational Qualifications
  • Post Graduate Degree in Marketing
    Experience
  • ¬†5-6 years of FMCG/Electronics Sales experience
    Competencies Required To Perform The Job
  • FMCG/Electronics Sales Management
  • Retailer Relationship Development
  • Sales Analytics & Reporting skills
  • Increase enrolment of credit for customers in line with allocated targets to ensure customer
    working capital availability for sales per customer
  • Ensure reporting for the design areas are using MIS through daily, weakly and monthly reports

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