Position: Senior Digital Marketing Specialist
Reporting To: Marketing General Manager
Duty Station: Erbil branch office
Responsibilities of the Job:
- Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with organizational goals, considering SEO, SEM, social media, email marketing, content marketing, and other relevant channels.
- Paid Advertising: Plan, manage, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels to achieve ROI targets.
- Social Media Management: Oversee social media accounts, curate content, and interact with the audience to build brand awareness and engage with the community.
- Content Management: Oversee the creation and optimization of website and mobile app content, ensuring it is engaging, relevant, and search-engine-friendly, while also adhering to the brand’s messaging and design guidelines.
- SEO Optimization: Optimize website content and structure for search engines to improve organic search rankings and drive traffic growth.
- Mail Marketing: Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
- Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) using tools like Google Analytics, providing insights and recommendations for continuous improvement.
- Conversion Optimization: Implement strategies to improve website conversion rates through A/B testing, user experience enhancements, and landing page optimization.
- Market Research: Stay updated on industry trends, competitor strategies, and emerging technologies to identify new opportunities and threats.
- Collaboration: Work closely with cross-functional teams, including designers, developers, and content creators, to ensure the successful execution of digital campaigns.
- Bachelor’s degree in Business, Marketing, or related field.
- At least 4 years in a similar role.
- Fluency in English, Arabic, and Kurdish.
- Iraqi nationality.
- Experience in digital marketing, with a strong portfolio of successful campaigns.
- Excellent written and verbal communication skills in English, Kurdish, and Arabic languages.
- Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, social media management tools, and email marketing software.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Creativity, adaptability, and a passion for staying up-to-date with industry trends.
- Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.
- Address Toyota Iraq, Mosul Road, Erbil