Social media specialist

A Social Media Specialist is devoted to marketing RIGT products or services.

Within the Marketing team, the social media specialist is responsible for implementing RIGT’s (all brands) social media strategy & developing brand awareness. They will effectively manage and grow social communities across multiple platforms through insight, planning, development and delivery of social content & strong community engagement. The specialist communicates with followers, responds to queries, monitors customer reviews, monitors site metrics, answers reader comments, and oversees creative design to build an audience and ensure customer engagement.

Key Responsibilities & Duties

• Managing consumer interactions by ensuring timely responses to all comments, messages and reviews on social media sites, Apps, and websites.

• Execute social media strategies that build brand awareness, generate inbound traffic and increase sales.

• Developing a distinct online presence by attracting high internet followers through social media channels such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.

• Assists in establishing and maintaining a consistent brand image throughout the digital platform.

• Create creative captions matching the season as well as the brand persona.

• Responsible for developing, uploading, optimizing and monitoring content & design for the organization’s social media channels.

• Requirement collection from Sales & Aftersales & Calendar plotting & draft the monthly calendar.

• Play as a focal point between Teams (Marketing Customer Service and Call Center).

• Day-to-day follow-up & coordination with teams (Marketing, Customer Service and Sales).

• Coordinating with the marketing team to develop strategies for engaging users with the content on social media sites and other communication channels.

• Regular training in the Customer Service Department (Call Center and Direct Sales)

• Proper research, collection of info, discussion with Marketing, Sales and related stakeholders to understand requirements, and preparation of notes to management for approvals.

• Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple social media channels and customer touch points.