Social Media Specialist

In this role, the candidate will be responsible for developing and executing a dynamic social media strategy that drives brand awareness, engagement, and lead generation. You’ll wear multiple hats, leveraging your design skills to create high-quality content that resonates with our target audience.

The successful candidate will be an excellent communicator, a versatile creative writer, and a team player.

Social Media Specialist Responsibilities:

• Developing social media content plans and calenders that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms (Facebook, Instagram, TikTok and LinkedIn), including designing, writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Updating the group’s website (news, events and pages).
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs.
• Using analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing weekly and monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Performing other duties when needed.

Social Media Specialist Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 2 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Experience using various analytics software.
• Knowledge of Adobe Photoshop. Adobe Premier (Video Editing) is preferable.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, high-pressure environment.
• Arabic & English communication skills, Kurdish is an added advantage.